Monster Energy x Universal Monsters

A collaboration between Monster Energy and Universal Monsters would be a dream pairing of adrenaline and horror legacy — a perfect mashup of edgy branding and cinematic icons. This limited-edition crossover reimagines classic monsters through a bold, graphic lens—merging nostalgia, street culture, and brand storytelling.

The creative strategy extended across apparel, collectible merch, experiential activations, and AR-driven social campaigns. Hero visuals feature dynamic monster portraits framed by Monster’s claw-mark branding, lightning effects, and eerie, high-contrast palettes. Signature can designs emphasize storytelling through color, character, and energy—crafted for maximum shelf impact and collector appeal.

This faux collaboration showcases my ability to ideate cross-industry partnerships, direct cohesive brand worlds, and design marketable products grounded in trend, nostalgia, and fandom culture.